App Store keyword research

Puzzle games app keywords

What people search for in the US App Store around “puzzle”, how popular each search is, and how hard it is to rank for. Measured on 24 October 2026.

Most searchedpuzzle

Popularity ~61 of 100, difficulty 93.

Best openingpuzzle dream

Real demand (~53) with the lowest difficulty here (50).

Hardestpuzzle

Difficulty 93: the top 10 are big, well-rated apps.

Average difficulty73 Hard

Across the 11 searches on this page.

The searches

SearchPopularityDifficultyResults#1 right now
puzzle~6193Hard236Jigsaw Puzzles - Puzzle Games1.1M ratings
puzzle games app name~7482Hard249Jigsaw Puzzles - Puzzle Games1.1M ratings
puzzles for adults app name~6281Hard250Jigsaw Puzzles for Adults HD828.2K ratings
puzzle it~3558Medium249Puzzlit - Puzzles Made Social2.3K ratings
puzzle games for adults~5976Hard249Impulse - Brain Training851.5K ratings
puzzle games for kids~5877Hard249Kids' Puzzles65.4K ratings
puzzle page app name~3569Medium250Puzzle Page - Daily Games!73.4K ratings
puzzle brain games~5680Hard250Brain Puzzle: Tricky Quest28.5K ratings
puzzle dream~5350Medium248Flower Forest - Word Puzzle2.8K ratings
puzzle solving games~5274Hard248Brain Puzzle: Tricky Quest28.5K ratings
puzzle alarm clock app name~2663Medium248Alarmy - Loud alarm clock250.1K ratings

United States App Store, iPhone, 24 October 2026. Ranks move daily; these are a snapshot.

Apps that rank across these searches

The apps that appear in the top 3 most often for the searches above, led by Jigsaw Puzzles - Puzzle Games. These are the listings to study: their names, subtitles and screenshots are what the App Store is rewarding for puzzle.

  1. Jigsaw Puzzles - Puzzle GamesEasybrain Ltd · top 3 for 3 of 11 searches · 1.1M ratings
  2. Impulse - Brain TrainingGMRD Apps Limited · top 3 for 3 of 11 searches · 851.5K ratings
  3. Jigsaw Puzzles for Adults HDVeraxen Ltd · top 3 for 3 of 11 searches · 828.2K ratings
  4. Brain Test: Tricky PuzzlesUNICO STUDIO LLC · top 3 for 3 of 11 searches · 1.5M ratings
  5. Brain Puzzle: Tricky QuestGuangzhou SmallStep Information Technology Co., Ltd · top 3 for 2 of 11 searches · 28.5K ratings

How to read this

Popularity
An estimate from 5 to 100. Apple shows its own score only inside Apple Search Ads, so Keywatch estimates it from autocomplete: the fewer letters it takes before Apple suggests a search, the more people type it.
Difficulty
0 to 100, from the size and ratings of the 10 apps ranking on top. Under 40 is easy, over 70 is hard.
Results
How many apps the App Store returns for the search (Apple lists up to about 250).

Track these searches for your app

Keywatch checks where your app ranks for each of these searches every morning, in any country, and tells you what moved. Free for one app and 10 keywords.

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