KeywatchApp Store keyword research
Password manager app keywords
What people search for in the US App Store around “password manager”, how popular each search is, and how hard it is to rank for. Measured on 24 October 2026.
Popularity ~64 of 100, difficulty 85.
Real demand (~39) with the lowest difficulty here (77).
Difficulty 85: the top 10 are big, well-rated apps.
Across the 6 searches on this page.
The searches
| Search | Popularity | Difficulty | Results | #1 right now |
|---|---|---|---|---|
| password manager | ~64 | 85Hard | 248 | Passwords808.6K ratings |
| password manager free | ~39 | 77Hard | 249 | Passwords808.6K ratings |
| google password manager app name | ~22 | 80Hard | 250 | Google Chrome4M ratings |
| norton password manager app name | ~39 | 56Medium | 250 | Norton Password Manager41.6K ratings |
| keeper password manager app name | ~44 | 74Hard | 250 | Keeper Password Manager231.7K ratings |
| roboform password manager app name | ~45 | 55Medium | 250 | RoboForm Password Manager48.9K ratings |
United States App Store, iPhone, 24 October 2026. Ranks move daily; these are a snapshot.
Apps that rank across these searches
The apps that appear in the top 3 most often for the searches above, led by Passwords. These are the listings to study: their names, subtitles and screenshots are what the App Store is rewarding for password manager.
- PasswordsApple Inc. · top 3 for 5 of 6 searches · 808.6K ratings
- Keeper Password ManagerCallpod Inc. · top 3 for 2 of 6 searches · 231.7K ratings
- Norton Password ManagerGen Digital Inc. · top 3 for 2 of 6 searches · 41.6K ratings
- Bitwarden Password ManagerBitwarden Inc · top 3 for 2 of 6 searches · 34.8K ratings
- Google ChromeGoogle LLC · top 3 for 1 of 6 searches · 4M ratings
How to read this
- Popularity
- An estimate from 5 to 100. Apple shows its own score only inside Apple Search Ads, so Keywatch estimates it from autocomplete: the fewer letters it takes before Apple suggests a search, the more people type it.
- Difficulty
- 0 to 100, from the size and ratings of the 10 apps ranking on top. Under 40 is easy, over 70 is hard.
- Results
- How many apps the App Store returns for the search (Apple lists up to about 250).
Track these searches for your app
Keywatch checks where your app ranks for each of these searches every morning, in any country, and tells you what moved. Free for one app and 10 keywords.